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Businesses have outgrown local and regional borders and so should their communication. Gone are the days when business communication was conducted through unclear telegraphs and pot letters. Advancements in technology sought to lessen this bureaucratic form of communication by ushering in the age of mobile phones.

Recent improvements in the age of smartphones and IP phone systems have made it easier to conduct international communications. Nevertheless, alive to the value of face to face communication, technological companies are constantly availing various video conferencing platforms to businesses. For this reason, most analysts predict the uptake of video conferencing services as the preferred mode of communication.

But why do businesses prefer video conferencing to regular phone conversations. Here are six reasons.

  1. It allows for It allows for immediate and short notice meetings

The main benefit of video conferencing to businesses revolves around meetings. Understandably so, meetings enable the collaboration of ideas and discussion of business progress. With video conferencing, business directors don’t have to wait for Monday morning brainstorming session or delay on urgent business decisions as they wait on everyone’s contribution.

In the case of emergencies, meetings can be arranged regardless of the member’s physical location in the world. Video clouds, therefore, ensure increased productivity and speedy redress of business concerns.

video conferencing services

  1. Allow for collaboration without leaving the office

What happens when a national corporation with regional offices spread all over the country needs to have weekly catch-up meetings for the executives? Does every executive have to leave their various centers for a one-hour meeting? No. Many businesses are thus turning to video conferencing as it allows the officials to call and attend business meetings without leaving their working environment. The only requirement for every member or contributor to kick-start the online “round-table” discussion is a stable internet connection and a proper video conferencing software.

  1. It is cost effective

The primary goal of any business is profit making that can only be achieved by cutting down on costs. The reliability and affordability of the video conferencing technology top the reasons most companies classify it as their preferred mode of communication. Unlike traditionally when businesses had to invest in expensive hardware to support the service, modern video conferencing is software based.

Today, conferencing has been transformed to a Bring Your Own Device (BYOD) affair for most businesses which are highly affordable even for small enterprises. Delegates can, therefore, meet and share valuable ideas without straining the company resources or incur unnecessary personal overheads.

  1. Allows multi-point meetings on different time zones

There is no excuse for failure to attend business meetings. The internet isn’t held back by either physical or time barriers. Therefore, regardless of the delegate’s physical location and time difference in the world, they can still spare time and have uniform productivity sessions.

Given that most of these meetings are short, there is no excuse or failure to attend conferences. The fact that these meetings can be conducted from the home office offers disallows any member to excuse themselves from attendance. They can also be held on a rotational basis to ensure that not just a particular group of delegates is limited by time.

  1. Allow for real-time concessions

What happens when real time concessions such as signatures or nod approvals are needed in real time? Video conferencing makes it possible, a feature not available or reliable over the phone. For instance, critical business decisions that require voting may be conducted transparently over a video cloud.

Additionally, availability of equally fast and reliable peripheral devices such as the facsimile has made it possible for even complex decisions and approvals that require signing to be done over video conferences. For instance, in the course of the meeting, a document requiring multiple signing may be facsimiled to the various delegates.

  1. Allows for non-verbal communication

In a face to face communication that is replicated by the video conferencing services, non-verbal cues form an essential part of communication. Delegates can come to logical decisions while taking each other’s feelings into consideration, a factor that is hard to achieve in a conventional mobile or email system.

Bottom line

Benefits of video conferencing vary from one business to another, But the advantages they bring to all these businesses align. From cutting overhead costs, allowing collaboration and multi-point meeting interactive sessions these reasons cut across the board with various business settings. Lastly, video conferencing improves professionalism in the conduct of their undertakings and expound on the credibility of medium enterprises in the face of their clients and associates.

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